Michelangelo Simonte on LinkedIn: unBoxed 2024 coming October 14-16 (2024)

Michelangelo Simonte

Senior Manager | Global Partner Development @ Amazon | E-commerce and Retail Media Consultant | Driving Retail Sales, AdTech Solutions, and Business Growth | eBay and P&G Alumni

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Last week, I attended Unboxed 2023, where we made some game-changing announcements. I wanted to share a quick recap of these exciting updates:1. Sponsored TV: Amazon is introducing a revolutionary ad type called Sponsored TV to its Sponsored Ads stack. The best part? There's no minimum campaign spend requirement! These ads will be featured on popular platforms like Freevee, Twitch, and Fire TV apps. With the ability to target specific lifestyle and product categories, advertisers have a fantastic opportunity to create awareness and build their customer base.2. Prime Video Streaming Ads: Starting January 1st, advertisers can now purchase in-stream ads on Prime Video, Freevee, Twitch, live sports and Fire TV. This move gives advertisers a broader reach compared to any other streaming service, opening up endless possibilities for brand exposure.3. AI-generated Ad Images: Amazon is rolling out generative AI for advertising creative. This incredible tool makes it easier for brands with limited capabilities to create eye-catching images. By placing products in relevant contexts, like a washing up bottle in a kitchen, this feature ensures high-quality ads.4. DSP Speed and Flexibility: 3 major updates on the DSP side. 1) predictive DSP advertising enables you to define audiences and bid on them to meet your specific KPIs. 2) Amazon Marketing Stream provides hourly data for sponsored ads and DSP, allowing advertisers to optimize budgets by targeting specific hours. 3) AMC Audiences now offer a custom look-alike modeling feature, providing advertisers incremental audience reach aligned with campaign goals.5. Amazon Publisher Cloud: Amazon has introduced a collaborative service with publishers that allows advertisers to create more relevant customer experiences, personalized and effective deals, and improved performance metrics. By creating a clean room in Amazon Web Services (AWS) Amazon brings together publisher 1P data and Amazon Ads data in a secure environment, ensuring a seamless collaboration.6. Amazon Marketing Cloud: To make AMC more accessible, Amazon has launched template queries. This enhancement also includes moving to an AWS clean room environment, which enables brands to include their 1P and other 3P data without exposing it to Amazon Ads. This ensures improved targeting using your own data while maintaining confidentiality.7. Consideration Metrics: Amazon has introduced a new category of metrics called New-To-Brand Consideration. Previously, advertisers could only track NTB data when a shopper made a purchase. Now, you can track NTB shoppers who visit a product page or add a product to their cart after seeing an ad. This information allows more precise targeting and optimization.These launches demonstrate Amazon's dedication to providing advertisers with innovative and effective tools to enhance their campaigns. I'm beyond excited to see how these new features will drive success for brands on Amazon. #AmazonAds #Unboxed2023

unBoxed 2023 debuts product innovations advertising.amazon.com

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