Michelangelo Simonte on LinkedIn: unBoxed 2024 coming October 14-16 (2024)

✨ Great news for content creators & shoppers alike! 🌟 YouTube's Product Drops just got a dynamic makeover, allowing more accessibility & control for live stream shopping! ✨ Drop products on your time & keep viewers buzzing! Ready, set, engage and boost those sales! 🛍️🎥🚀💬 YouTube's Product Drops feature is enhanced for better accessibility, allowing more creators, including those with first-party and third-party stores, to announce new products in live streams. Creators now have greater control over the timing of product drops, increasing engagement and sales potential during live events.

I saw CRED do it through a series.I saw Uber eats do it for the Super Bowl. I saw Boldcare do it. Consuming some of the viral and most talked about advertisem*nts on the internet - Only one thing stands out. 'Nostalgic'Contextually Relevant ads with a tinge of humor garner more eyeballs and are shared in increasing numbers by people on the internet. This tells us 3 important things about the consumers today : 1. Consumers desire content that forms emotional connections through nostalgia.2. They seek entertainment and engagement from what they watch and read.3. Content must be relevant to current cultural and social trends to resonateSo, the next time you are planning your advertisem*nts/ videos, keep these points in mind and, if you need to brainstorm ideas and trends and get a script written - DM me "script". See you there!

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When you are a UGC creator, you need to know the business end of it as well. Follow me to learn tips and tricks on UGC. #ugc #ugctips #ugcover50 #contentcreator #amazoninfluencer #amazon #deductyourmanicure #ugcforbeginners

"YouTube creators will be able to add timestamps to products they tag in their videos so that a shopping button appears at an opportune moment while you’re watching."I dig this update as now, just like info cards, the shop button can pop-up right-on cue when a creator talks about their products in their video which should increase conversions! #YouTubeUpdates#VideoCommerce#ShoppableVideos#DigitalRetail#EcommerceInnovation#ContentMonetization#InteractiveShopping#CreatorEconomy#VideoMarketing#YouTubeFeatures

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YouTube - Create and manage activities for tagged products.YouTube Shopping allows you to create a shopping experience on your YouTube channel by tagging and promoting products.You can use various activities to build excitement and offer deals on tagged products, including Promotions and price Reductions, Product Drops, and Live Q&A.Promotions and price Reduction feature includes Merchant Promotions, Sales Price Annotations, and Price Drops to showcase deals on tagged products.Eligibility for using these features may vary based on the type of deal and the retailer's location.The product Drops feature lets you release new products during live streams and maintains an element of surprise for viewers.Product Drops can be set up with or without publish dates, and eligibility requirements may apply.You can schedule live streams, add product drops, and manage them in YouTube Studio and the Live Control Room.Tagging variants of products and updating product names for clarity is recommended.You can pin products to your live stream before release for better visibility.Tips to prevent product drop leaks include knowing where product links are shared and changing the product drop time if needed.You can choose to have a countdown timer or drop products immediately during your live stream in the Live Control Room Shopping tab.#youtubemarketing #youtubepromotion #youtubeads

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Real Talk: Why you need to take UGC seriously in 2024 | ALOTA x BrancoyWhat is the current state of UGC and how you can maximise revenue from creators and customers across the whole consumer buying journey? Learn more from today's article drop! Read here: https://lnkd.in/dx4JXzfR

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Every year @themixxnyc watches the Super Bowl for the ads. (Lucky, as the game wasn’t all that!) Brands played it way more safe this year, and star power was out in full force. Yet, some of the best had no recognizable faces at all.Here are our top five memorable ads we woke up still thinking about:• Google: Brought all the feels, super inclusive, and highlighted tech used for good• Dove: A warm yet stark PSA, with the perfect context inside of the male-dominated NFL• Verizon: An amazing co-brand from two amazing brands in their own right (with a music drop and album announcement to boot)• CeraVe: A quirky take inside a saturated category from a household brand lacking prior buzz• Duolingo: Weird. Unexpected. Memorable!

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Week 3's ad was an early holiday drop by Amazon. "Joy Ride" reinforces the company's principles of selection and convenience through a cute narrative reminding us all that we're never too old to make fun memories with our friends. Weaving what you offer with the emotional benefit received makes this ad a good example for how to naturally connect with your target audience.https://lnkd.in/dbR2_ne4#BraveOakBrandBuilding #marketing #brandstrategy #advertising #brandstorytelling

🎵 Over the weekend, I enjoyed a live stream of Bonobo at the Royal Victoria and Albert Hall on YouTube. For those who appreciate electronic music or are fans of Bonobo, it’s definitely worth a watch!However, I'm not here to play music critic today—though that could be fun! 😀 Instead, I want to delve into a common frustration: the constant advertising interruptions on platforms like YouTube and now Amazon or NetflixWhile I understand that YouTube operates on a freemium model and relies heavily on advertising revenue, I often wonder about the effectiveness of such ads. Imagine being deeply immersed in experiences such as a gripping documentary or a detailed tutorial—eager to learn and absorb—only to be abruptly pulled away by an advertisem*nt. It's like being interrupted during a moment of deep focus and reflection. I feel It's jarring and often unwelcome.There’s much talk in advertising about #fraud and #brandsafety, but what about the viewer's experience? Are brands genuinely considering the impact of their ads on an audience that’s there to engage with content they genuinely enjoy?As marketers, we also need to think about not just the placement of our ads but also how they fit into the user's experience. Can we make advertising less intrusive and more integrated? Can it be meaningful enough not to detract from the content itself?It's time to shift how we approach this aspect of digital advertising. What do you think about this? Have you encountered ad placements that felt right or left you frustrated? Let’s discuss it!#DigitalMarketing #UserExperience #Advertising #OnlineVideo #MarketingStrategy

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Real Talk: Why you need to take UGC seriously in 2024 | ALOTA x BrancoyWhat is the current state of UGC and how you can maximise revenue from creators and customers across the whole consumer buying journey? Learn more from today's article drop! Read here: https://lnkd.in/dx4JXzfR

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