Leslie Ann Hall on LinkedIn: TikTok Shop Is Coming For Beauty E-Commerce. Will It Last? (2024)

I am humbled by the outpouring of love and support for Iced Media at Cosmoprof North America. Thank you to our partners at TikTok Shop, CEW (Cosmetic Executive Women), and NielsenIQ for believing in me - especially Andrea Nagel, Nicole Fishstein, Jacqueline Flam Stokes and Anna Mayo. See below for key takeaways from our two presentations 💪💪💪The Power of TikTok Shop hosted by Iced Media, NielsenIQ, TikTok Shop🚀 Show Up - TikTok is American’s 9th largest beauty retailer; 64% of shoppers are willing to purchase from large, national brands - there is an expectation from TikTok shoppers that they can find and shop their favorite beauty brands on the platform💄 Curate - Merchandising is key to growing your shop - differentiate your product assortment from other retailers🆕 Try New Things - Don’t be afraid to experiment; it’s new for everyone and ambitious, agile brands will prevail🤑 Invest - A dynamic and holistic approach to paid across Shop and DTC will unlock more new customers cheaper and fasterHarnessing AI: How Small Beauty Brands can Thrive in Today’s Tech-Driven Market with CEW (Cosmetic Executive Women), Maesa, Perfect Corp. and NielsenIQ🎨 Creative Rules - Content is still the most important factor in determining a campaign’s outcome with 80% of the performance relying on creative at TikTok and 56% at Meta🛠 Free Tools - There are incredible new, AI-powered tools and technology from Meta and TikTok to help brands scale - they are free and easy to use♾️ Volume Story - Generative AI tools are helping brands of all sizes combat creative fatigue and reach the volume of ‘net new’ assets required to compete and win🎯 Content is the New Targeting - Sophisticated advertising tools like Meta’s Advantage+ and TikTok’s Smart Performance are making campaigns more effective than ever By virtue of your support may I thrive - Tashi delek my Iced Media team and partner, Ashley Banks, Nathalie Banker, and of course Carson Ward who makes all kinds of magic happen daily.

117

13 Comments

Brands of all sizes wont want to miss our panel where I will be sharing how Iced Media is using the latest Gen AI creative tools and AI-powered ad products from TikTok and Meta to help brands scale their business more affordably and efficiently than ever.See you tomorrow in Vegas!

25

1 Comment

Heading to Vegas next week for #cosmoprofna? Iced Media is hosting an invite-only TikTok Shop breakfast in partnership with our friends at NielsenIQ. We have a few seats left, PM me for details. Brands only please 🙏 See you in Vegas!

34

1 Comment

Happy #nationalcontourday!Who better to celebrate than with Glossy and Kevyn Aucoin Beauty?It was a thought-provoking discussion led by Jill Manoff with Shereen Holland, Drita Paljevic and Troy Surratt on the legendary artist who made contouring mainstream and the future of professional cosmetic brands.

41

4 Comments

For the latest issue of Beauty Inc, I had the privilege of speaking to WWD Reporter, Noor Lobad, who makes the case for color cosmetics, drop culture and TikTok Shop in her latest How TikTok Fueled the ‘Drop Culture-ification’ ofMakeup. “We’re seeing some borrowed trends from sneaker culture, or drop culture, in makeup,” said Leslie Hall, founder of Iced Media.Beauty brands take heed. If you are ready to learn more about TikTok Shop merchandising strategies that deliver we are here to help 💄 💪 🚀 Book Today >>> https://lnkd.in/ew-uR99s.

19

1 Comment

Warren Buffett famously advised hiring people with three qualities; integrity, intelligence and energy. He might as well have been talking about Iced Media Partner and Chief Client Officer, Ashley Banks.I've always known she's the leader our company and our industry deserves. Today, the beauty industry co-signed.Please join me in congratulating the Glossy Future Beauty Leader WINNER, Ashley Banks.Ashley hates when I say “Winning is a Habit” but I have a feeling when I say it today I’ll get a high five. I love you Ashley and nobody is more deserving of this incredible honor. I can’t wait to celebrate with you and our team. This is only the beginning!Thank you Jill Manoff and the hardworking editors and judges at Glossy and Digiday.#FutureLeaderAwards#WinningIsAHabit

60

20 Comments

Kelly and John did it again! Huge congrats to Kelly Kovack and John Cafarelli for uniting their vibrant community to celebrate BeautyMatter #Future50, the global and wellness brands and retailers defining the beauty landscape. I connected with clients and friends and met visionary founders driving the next generation of growth in beauty and wellness. Bravo 👏 to Kelly and John and their incredible BeautyMatter team for curating a moment teeming with connectivity, knowledge and inspiration.

62

12 Comments

I'm thrilled to congratulate Iced Media Partner and Chief Client Officer, Ashley Banks, on being named a finalist in not one but two Digiday Future Leader Awards categories - Future Leader, Agency and Glossy Future Leader, Beauty.The nomineeshave each demonstrated a solid commitment to innovation and delivering results in their respective industries.Huge thanks to Jill Manoff and the hardworking editors and judges at Digiday and Glossy for acknowledging Ashley's incredible contributions to our business, our team, our clients and the beauty industry at large. https://lnkd.in/dFfHJQ8u#DigidayFutureLeaderAwards#Digiday#Glossy

89

23 Comments

On Friday in New York City I had the opportunity to meet the new cohort of founders in the Andreessen Horowitz TxO initiative and witness the magic of Kofi Ampadu and his team at a16z. When Caitlin Glazebrook invited me to become a TxO mentor I didn't know much about the world of venture capital but I was inspired by their mission to create community for under-networked founders. Getting to work with the next generation of passionate entrepreneurs like Niki Shamdasani and her beautiful brand, Sani, has been rewarding in more ways than I could have imagined. This includes owning the most comfortable loungewear ever made, available at https://lnkd.in/dJPjQqGk

50

3 Comments